Ultra Brand Web Analitics Free Essay Example, 10750 words

Ultra brand is a digital branding company that provides services in designing websites, administering content management, developing software and applications, providing voice-over services, offering web analytics and reporting solutions. Ultra brand supports a selective clientele that mainly consists of executives and celebrities who are seeking the industry s leading technology. One of their main objectives is to analyze key performance indicators of their customers websites by studying conversion rates, page tracking, visitors, traffic sources, and cost analysis (as cited in Ward-Williams, 2016, p. 13). October 2014 Mr. Ward-Williams, the CEO of Ultra brand, is faced with a challenge. He needs a systematic recommendation on how to improve the company s current product offering, while still maintaining its prestigious brand image. There are three possible solutions: Investing in either, (1) Inspectlet a white-label web analytics solution, or (2) Whitecap a custom-built web anal ytics solution, or (3) hiring a BI analyst to break down Ultrabrand s already existing Google Analytics. These alternatives have reasonably comparable qualities. Nevertheless, Ultra brand must acknowledge the separated advantages and the disadvantages of each choice, for both short and long-term benefits. We used varied decision criteria to help us propose a measurable analysis. We will write a custom essay sample on Ultra Brand Web Analitics or any topic specifically for you Only $17.96 $11.86/page

Reflection Of Perseus - 1149 Words

In the movie, Zeus has brown hair and beard and blue eyes. Zeus was about to have war with Poseidon because he thinks that Poseidon’s son stole his lightning bolt so Poseidon denies it but Zeus doesn’t believe him so he calls for war. In the myth Perseus, he appears to Danae, Perseus’ mother, bright with gold and riches. In Hercules, Zeus has a son Hercules and loves him because he wants him to be the protector of both men and gods. In the movie, Percy has short, dark, brown/ black hair and blue eyes. He is the son of Poseidon. He killed a minotaur, Medusa, and a hydra. He killed the minotaur with it’s own horn that was broken off. Percy got a pair of winged shoes and a shield from Luke, Hermes son. He used the items to kill Medusa. He†¦show more content†¦Hercules didnt. He didnt turn the hydra to stone, he slaughtered it. In the movie, Hades had two disguises. One as some sort of demon with pointed wings, black and red skin, red eyes, spiked head/hair and he has fire surrounding him. His second disguise is as a man with long, curly, brown hair and brown eyes. Hades is mean and wants to be in power other than his brother, Zeus. He kidnapped Persephone and keeps her with him for half the year. In the myth, Hades only has one disguise and he likes to make trades/ bargains. He took Persephone as his wife and queen. He has always wanted to be the king instead of Zeus. he wants to have power. Hades in the movie and myth is pretty similar and there is no difference except how Hades has two disguises in the movie. In the movie, Persephone has long, brown hair, brown eyes, and she is brown. She helps Percy, Annabeth, Sally, and Rover, escape from Hades. Persephone tricks Hades by making him think that she is proud for him when he got the lightning bolt. Instead, Persephone takes the lightning bolt from him and shoots him with it. Hades becomes unconscious and she lets 3 of them escape but one had to stay. Persephone doesnt like Hades so that was why she shot him and let them escape but Rover since they only had three pearls for three people. In the myth, Persephone was kidnapped by Hades. She hates Hades and doesn’t enjoy it when sheShow MoreRelatedThe Gorgon Murderer By Ernst Kirchner1101 Words   |  5 PagesMetropolitan Museum of Art, I observed a statue of Perseus holding the head of Medusa which I found intriguing. In the mythological story â€Å"Perseus stands naked with a sash and winged sandals, appearing to be the man beheading Medusa was purchased by Countess Valeria Tarno wska of Poland, is a replica of Canova’s famed marble of Perseus in the Vatican, conceived about 1790 and first shown in 1801.† Metropolitan Museum of Art. Museum label for Antonio Canova, Perseus with the Head of Medusa. Manhattan. New YorkRead MorePerseus : A Great Hero Among The Greeks1152 Words   |  5 Pagespartial or lesser divine status. Perseus was one of them, the son of Zeus, king of the gods, and Danaà «, daughter of King Acrisius. From the beginning of his birth, Perseus came across and conquered many obstacles, such as slaying the Gorgon Medusa and rescuing Princess Andromeda from a sea monster. Nonetheless, Perseus died with a favorable ending. Because of his dauntless and noble actions, he was considered a great hero among the Greeks. In the beginning of Perseus’ existence, he had already facedRead MoreHistory of Perseus899 Words   |  4 Pagesgreat hero from ancient Greek mythology is Perseus. According to both ancient standards and today’s standards, Perseus would be seen as a great hero. The many actions that Perseus is said to have done in his adventures prove his heroism. Perseus was born to Danae and the Greek god Zeus. Acrisius, the father of Danae, was told by the oracle of Apollo that Danae’s son would kill him. After finding out that Danae had her son, Perseus, Acrisius shut Perseus and Dane up in a large chest cast the chestRead MoreThe Greek Hero Of Fame1193 Words   |  5 PagesGreek Hero Essay Why should Perseus be in the Greek Hall of Fame? Who was given gifts by gods and goddesses? Who was almost killed by his grandfather? Whose father was the biggest man on campus? Well, that was Perseus, son of Zeus, and killer of Medusa. Perseus was a descendant of Zeus and Danae, Acrisius, his grandfather did not like him, so he sent him and his mother away in a chest in the ocean. Perseus should be in the Greek Hero Hall of Fame, for multiple different reasons. When consideringRead MoreMythology Film Review (Percy Jackson)1014 Words   |  5 PagesAlex Beecher ENG 215 5/31/12 Film Review Perseus Abound For this film review, I watched the film Percy Jackson and the Olympians: The Lightning Thief. It tells the story of Percy, son of Poseidon, and his quest to discover both who he is and who stole the mighty lightning bolt of Zeus. The film is aimed at families, and generally shows an accurate representation of the Greek myths. There are a few key differences though, which are mostly used to present the Greek Gods in a better, more likableRead MoreWho Is More Moral: Hercules or Perseus918 Words   |  4 PagesWorld religions: who is more moral, Hercules or Perseus Greek and Roman mythologies have their differences and its similarities, the gods are somewhat similar, they rule the same things, do the same things but are named differently, some differences are with the myths that the religions hold, myths about heroes, heroines, and mystical creatures. Hercules and Perseus are half-brothers, and they both are quite courageous, and powerful heroes, but there are some differences between them. I think thatRead MoreFate Of Perseus And Medusa1241 Words   |  5 PagesLauren Rodriguez Mrs. Veliz English I- 6th period 19 April 2016 Fate in Perseus and Medusa The stories and myths of the Greeks have been around since ancient times, providing life lessons and morals to live by. While these stories are still studied and used today, they no longer just give basic principles. They now also show the general way of thinking people had and the connection to the world (that is near impossible now) many were gifted with all those ages ago. It gives today’s society a glimpseRead MoreThe Greek Heros Triumph Over Monsters1477 Words   |  6 Pages A mortal is an individual who is 100 percent human, and an example of a mortal hero within these myths Jason, of Jason and the Golden Fleece. A demi-god is defined as someone who is part human, but is also part god. In Greek myths, Hercules and Perseus are examples of demi-god heroes in their myths. Whether he be mortal or a demi-god, the hero may receive some help from a god in completing his task in some myths. However, it is still the hero, not the god that accomplishes the task and is recognize dRead MorePerseus and the Gordon Medusa2034 Words   |  9 PagesI.Summary: Perseus and the Gordon Medusa begins when Polydektes falls in love with Perseus’ Mother, Danae. Polydektes realizes that he will not obtain Perseus approval over the courtship, but determined to win Danae’s love â€Å"by fair means of foul.† Polydektes comes up with a scheme to take Perseus out of the picture. Polydektes pretends to be in love with Hippodameia, Polydektes goes collecting horses as a gift for his bride. â€Å"Perseus, when asked for his donation, boasted that if necessary he wouldRead MoreGrrek Mythology Heroes2122 Words   |  9 PagesQ) In what ways are Perseus and Heracles typical heroes? In what way are they not typical? In the realm of Greek myth, it is the focus on heroes rather than of Gods themselves that humanises the myth. Although Gods may operate in the background it is the human traits such as worth, dignity and potential that holds the main focus. The heroes of Greek myth share certain characteristics or experiences. Some of these include a divine parent or ancestor, physical strength, a performance of seemingly

The Apostle Of Republican Liberty By Eugene R. Sheridan Essay

In the â€Å"Apostle of Republican Liberty† by Eugene R. Sheridan, the author presents a biography of Thomas Jefferson in honor of the 250th anniversary of the birth of the third president of the United States. The author cites him to be â€Å"The Foremost Champion of Liberty† of all of the Founding Fathers. In the biography, he speaks about the historical remarks that Jefferson made throughout his political life. Praising him as an icon for the achievements he made as one of the founding fathers. The author also includes all of the progressions that Jefferson did in his several roles as an accomplished lawyer, agronomist, educator, inventor, scientist, philosopher, linguist, archaeologist, musician, writer, architect, and statesman. Eugene R. Sheridan is a member of the Princeton University Department of History and Senior Associate Editor of the Papers of Thomas Jefferson. He has written books and articles on a number of subjects in early American History. To begin with, the author cites specific achievements that Thomas Jefferson made, starting with the contributions he did when he was part of the Continental Congress. â€Å"As a member of the Continental Congress, he proclaimed in the imperishable prose of the Declaration of Independence the values of liberty, equality, and natural rights that always have been at the heart of the American experiment in self-government† (Sheridan 64). He specifically speaks about his participation as the main author of the Declaration of Independence.Show MoreRelatedAnalysis Of The Apostle Of Republican Liberty760 Words   |  4 PagesThe Apostle of Republican Liberty stresses the accomplishments and republican vision of Thomas Jefferson which made America become a thr iving nation of small, independent farmers, avoiding manufacturing and world trade, and becoming the richest and most powerful nation in the world in the 19th century. Eugene R. Sheridan focuses on Jefferson’s influence in Americas early development. Jefferson is the greatest and most intellectually consistent founding father, both respected and criticized in

Family Changes Family Change Essay - 2147 Words

Analyzing family change in three generations of my family, there are glaring distinctions between all three, but there are also some similarities that have seeped through the generations and still remain. Most of my family is still situated in very rural parts of Mexico and all three generations of my family were born and raised in Mexico for sometime including my generation. Culture and Poverty strongly influenced the family change that occurred through the three generations of my family, but there are also similarities in my family that coincide with U.S trends that led to family change. From my grandparents’ generation to my parents’ generation and finally to my own generation there has been change in the following facets of the family: marriage, childbearing, gender relations and household division of labor. Some of these changes are relative to U.S. trends of family change, but others are not. My grandparents were born in a small agricultural part of Mexico and the y have resided there all their lives. Most people in this small pueblo lived in poverty, including my grandparents, and people often married for stability, but love was part of a marriage and sometimes it dwarfed the stability aspect of marriage. It was common practice for the wife’s father to gift his son-in-law land (or livestock) so that he may provide for his daughter and future family, and the son-in-law often also had his own contributions: land, a house, or something of value that could potentiallyShow MoreRelatedFamily Change And The Family1967 Words   |  8 Pagesâ€Å"Family change is the most obviously manifest in the dramatic changes in family form, but there have also been fundamental shifts in economic behaviour and in normative ideas about the family among both policy markers and the general public† (Lewis, 2003, p.4). Family change for me means that the family change their behaviour over time, the society change and the family to, we can see in every family even a little bit. I do not have a specific term of family, because is change over time is in continuesRead MoreChanges in Family Structure539 Words   |  2 Pages According to the U.S. Census Bureau, a family is a group of two or more people who reside together and who are related by birth, marriage, or adoption (U.S. Census Bureau). How would we fit what today’s society calls a â€Å"family† in this definition? Families no longer live together. Some live in different houses, different cities, and even different states. Children go long periods of time without seeing either mommy or daddy, sometimes both. We have become so adapt to a single-parent householdRead MoreFamily Decline vs Family Change3666 Words   |  15 Pages The world has been undergoing great changes in different spheres of life just in the past several decades. One of the most amazing and quick changes seems to be happening within the institution of the family. I have a special interest in this topic, as soon as I witness the radical change going on literally before my eyes: my home country, which was a country with traditional society, after the collapse of the Soviet Union went and is still going through the process of transformation, which introducesRead MoreFamily Structure Changes Essay1379 Words   |  6 PagesChanges in Family Structure During the past few decades there have been major changes in the structure of the family. A family used to be represented by a married couple with children, generally of the same race and living under the same roof. The traditional family was known for its stability and unmarried people were considered to live a life of loneliness. Numerous people today still believe that the nuclear family is the best for raising children and even the media and television portrayRead MoreTHE CHANGE IN FAMILY STRUCTURES essay2686 Words   |  11 Pages THE CHANGE IN THE FAMILIES FORMS AND FUNCIONS IN SOCIETY STUDENT’S NAME: TN ID: 1066385 INSTRUCTOR: GLORIA MICHALCHUK ESL 140 – COURSE # 7052-1 NOVEMBER 25th, 2003 THE CHANGE IN THE FAMILIES FORMS AND FUNCIONS IN SOCIETY Society is composed of many elements based on values, traditions, cultures, government’s policies etc.; and family is one of the main basic ingredients, forming the society. Therefore, as the society changes its element, family is also forced to change the flowRead MoreChanges Within The Family Culture Essay1898 Words   |  8 PagesChanges in Family Culture------------- †¢ The process of socialization--Socialization is the process that shape the infant into the person. The child learns from the culture of family. It is the prime responsibility of family to inculcate the gender discrimination free culture in the family, thereby child male or female should not feel any kind of difference in their behaviour while treating the children . †¢ Changes in the psychology of women- Women itself is responsible for their oppressedRead MoreHow Changes Of Marriage And Family Will Change American Society949 Words   |  4 Pages How Changes to Marriage and Family will change American Society Temitope Layode DeVry University PHIL 447 Spring 2016 How Changes to Marriage and Family will change American Society Over time, the American society has derailed from the traditional reason and forms of marriage and family set up. The American society acceptance of non-marital childbearing (single parenting), same- sex marriage has led to the trending poverty rate in average families. The main objective of the institution ofRead MoreChanges in Family Types in the Modern World1290 Words   |  6 PagesSociology Exam Question Examine the changes in the family types in the modern world. There are reasons why there are changes in the family types in the modern world. For example, these include things like decisions upon divorce, marriage and having children and also because of the new rights for women and what they can do. One reason for change in the family types in the modern world is because less people are getting married. The marriage rate is decreasing all the time. Since there is diversityRead MoreChange As A Small Family Owned Business1466 Words   |  6 Pagesto terms with the fact that change is absolutely necessary; therefore, they may be unable to continue to compete with other businesses. Consequently, it does not make a difference if the company is a professional organization or a small family owned business, the old ways of doing business is all but obsolete. Every business or organization is constantly changing products and leadership. Although businesses are undergoing daily changes everywhere in the country, change is still very difficult forRead MoreFeminist Making A Great Change For The Family936 Words   |  4 Pagesmaking a great change for the family, the author emphasizes family affected by feminist are the most and it makes female’s status and thinking style has dramat ic change compare to different eras. Author s objective is let people understand that pros and cons of feminism families in the study, and also use horizontal and vertical analysis the survey data to treat feminist trend critically. The author particularly considers about several aspects that are accomplish feminist change family style in different

Drawbacks of the Common Law System Free Essays

Explain the drawbacks of the common law system in England and Wales. ‘Common law’ originated in England in the 11th century. Today in the United States of America, some common law principles from the original English Law are being applied. We will write a custom essay sample on Drawbacks of the Common Law System or any similar topic only for you Order Now Alongside it is the branching body of Common Law which is in the process of being set as a part of stare decisis which itself is an abbreviation of the Latin phrase ‘stare decisis et non quieta movere’ which translates as ‘to stand by decisions and not to disturb settled matters’, whereby the judicial systems decisions and interpretation of statutory law provisions by judges, are becoming a part of the common law. Judges too do look to these decisions as a guideline, reference or as a necessary precedent to follow, whilst making their own decisions. Although advantages of the system have been significant in England and Wales, drawbacks of the system gradually came on par. As these decisions are based on past cases, predictability of the outcome increased and people are more exposed to what should be expected, however so, with the element of predictability, absurdity on deciding cases may occur. In referring to a decided case, if there appears to be no change and the decision is followed again by a judge, a bad decision will eventually be perpetuated. And considering common law systems have been following precedents as a base, changes takes a long time to happen. In the meantime, a bad decision from a past case continues to be upheld. It became a major criticism of common law systems that it can be hard to locate the relevant principles due to the available volume of material. Common law which was based on the principle of binding precedent meant that judges must follow precedent even if they disagree with it. Judges too were not able to distinguish essentially similar cases although they were on grounds decision made would be inappropriate. Lord Denning too criticised the doctrine to stand by what has been decided by saying, â€Å"if lawyers hold to their precedents too closely, forgetful of the fundamental principles of truth and justice which they should serve, they may find the whole edifice comes tumbling down about them. Just as the scientist seeks for truth, so the lawyer should seek for justice. Just as the scientist takes his instances and from them builds up his general propositions, so the lawyer should take his precedents and from them build up his general principles. Just as the propositions of the scientist fail to be modified when shown not to fit all instances, or even discarded when shown in error, so the principles of the lawyer should be modified when found to be unsuited to the times or discarded when found to work injustice. , which in other words meant accepting the decisions of old law leads to unfairness and injustice. Furthermore, when precedent appears absent the common law legal system will be bound to face difficulties in making judgements. Difficulties will arise and flood various parties which include judges and those with intention to claim justice will be at lost with the unavailability of a decided precedent to refer to. This has been said on certain occasion to lead to a high degree of unpredictability based on illogical distinctions. How to cite Drawbacks of the Common Law System, Essays

Investigators Meeting on Quantitative Problems †MyAssignmenthelp

Question: Discuss about the Investigators Meeting on Quantitative Problems. Answer: Introduction: The report has been the critical discussions on the decisions from management in StayTogether. The StayTogether is the team of ten groups of hotels. The hotels decided to assimilate the business in order to prevent the problems arising in the current global market scenario. This is expected to be performed by low price hotel accommodations. Here the management decisions are identified that have been used to put influence over customer choice. The report has also created various recommendations. This has been done by the different processes of ICT. This has been done to gain the competitive benefits in market against competitors. Moreover, different assumptions are also shown. This includes the application development done internally by an IT group within the group of hotel chains. The objective of the gathering of the hotels has been the new clients from the contenders, brand dependability, continued support and client decision. Subsequently, four choices are identified here. They would in all probability or least likely push them in accomplishing their aims. The four choices from administration are loyalty scheme, free buffet breakfast and dinner, rebates and social responsibilities. The "loyalty programs" have been the organized systems for showcasing created by the shippers. This is done to energize the clients so that they keep shopping (Noble, Esmark and Noble, 2014). They may be additionally utilizing the business administration related with each program. Consequently, the data is uncovered about the clients. For instance the most loved brand of beer or hisher decision to be veggie lover or non-vegan could be incorporated into such data. This data assembled could be used in detailing the messages of promoting. This is needed to be exceptionally changed in accordance with the necessities of the clients. The loyalty clubs of the inns might offer advantage for voyagers every now and again. Free buffet breakfast and dinner: The control of sustenance cost of the lodgings ought to be around an "Exchange model". Stock must be included each month every scene. This ought to incorporate more than one eatery, room administrations, feasts, conceivable candy machines and minibars. The merchandise must be received primarily in a specific manner (Zaitlen et al., 2016). The development of various advantage focuses is to be followed over the exchange sheets. It is not regular that the smorgasbords and the feasts have been conveying extensive rate from the general volume of deals. The associations require indicating light over the exertion and time as used. This is completed by finishing those exchange sheets including the cost of the counts included. The group ought to grasp the consideration of the clients over primary requirements like growing guest satisfaction and cutting down working costs. They likewise require helping customers by accomplishing a more noteworthy measure of business targets. To meet customer's business specific prerequisites, the gathering must offer activities, things and associates to help in rolling out right imperativeness efficiency improvements. Abuse of this exhibited contribution ought to be done in helping the neighborliness organizations. The association ought to get the upsides of different hospitality programs (Migdal, 2015). The projects that could help are the benefits of the neighborliness programs. It ought to likewise incorporate the addition of guest solaces. Giving of additionally ameliorating visitor experience is meant to be delivered. The workplaces are to be continued running more reliably and productively. The social obligation of business alludes to various duties or commitments or parts that the business-affiliation has for the general public. This has been inside which they have been working from. All things considered, the social commitment of business contains certain commitments towards substances (Benavides-Velasco, Quintana-Garca and Marchante-Lara, 2014). They have duties towards the shareholders or theorists who are adding to the assets for the business. It ought to likewise incorporate the specialists and other staffs. There is an obligation towards the customers or consumes or people who possibly uses their yields. The administration and neighborhood administrative bodies controlling their business practices in their domains are additionally to be considered. Difference between information technology and information system: The Information Technology or IS and the Information Technology IT have been oftentimes seen to be similar. Usually, the IT is the subset of the IS. The acknowledgment that the words are used correspondingly could create confusing. This befuddles the general population looking for an innovation related job. In spite of the fact that both the divisions oversee computers, they get diverse traits and specific ways of job requiring particular direction and get ready (Galegher, Kraut and Egido, 2014). The Information Systems is the umbrella concept for the structures, people and methodology proposed for making, storing and controlling, scattering and spreading information. The field of information system traverses business and programming building. One reason people might not perceive IS and IT has been that they anticipate that all IS will be computer based structures. An IS, regardless, is as essential as pencil and paper. Specific, the components are simply basically gadgets (Kellermann and Jones, 2013). Regarding the choices of customers they are utilized for securing, guaranteeing, getting ready, securing, transmitting, and recuperating information. For the continued patronages, the ICT programs are intended to allow the administration to manage the administration provisions with activities to construct connections (Lee, Thomas and Baskerville, 2015). For brand loyalty, the clients have been faithful about picking their brands. This is notwithstanding the impact of most recent IT on essential learning about the administrations and items (Or and Tao, 2014). Recommendations: Keeping in mind the end goal to pull in most recent clients and other new business scopes the accompanying recommendations are prescribed: Without earlier information of the gathering perfect client, the plausible approach search for ideal customers can not be resolved (Galliers and Leidner, 2014). Discovering the regions where the clients remain: Offline potential and bounty clients could be met at meetings and conventions. Knowing the inner parts and outs of the business: The careful comprehension of the business and having firm research regarding administrations has been the basics for attracting interested customers. Conclusion: There are four choices shaping the administration to accomplish their point as talked about in the report. The "IS" is known in one configuration or substitute for the essential resources of basic making of decision. Regardless, with the happening to IT, the IS have ended up being more refined. Their usage increased over a wide range of various foundations. IT helped in managing colossal measurement for data into significant and productive information. Used together, they create a system to record information. Notwithstanding the way that IS has been strongly subject to computers and other advanced machines the word begins before computers. Further this can fuse non-mechanical structures too. References: Benavides-Velasco, C. A., Quintana-Garca, C., Marchante-Lara, M. (2014). Total quality management, corporate social responsibility and performance in the hotel industry.International Journal of Hospitality Management,41, 77-87. Breugelmans, E., Bijmolt, T. H., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., ... Wnderlich, N. V. (2015). Advancing research on loyalty programs: a future research agenda.Marketing Letters,26(2), 127-139. Broussard, J. L., Kilkus, J. M., Delebecque, F., Abraham, V., Day, A., Whitmore, H. R., Tasali, E. (2016). Elevated ghrelin predicts food intake during experimental sleep restriction.Obesity,24(1), 132-138. Castronova, A. M., Goodall, J. L., Ercan, M. B. (2013). Integrated modeling within a hydrologic information system: an OpenMI based approach.Environmental Modelling Software,39, 263-273. Davenport, T. H. (2013).Process innovation: reengineering work through information technology. Harvard Business Press. Falkenberg, E. D., Hesse, W., Oliv, A. (Eds.). (2016).Information System Concepts: Towards a consolidation of views. Springer. Galegher, J., Kraut, R. E., Egido, C. (2014).Intellectual teamwork: Social and technological foundations of cooperative work. Psychology Press. Galliers, R. D., Leidner, D. E. (2014).Strategic information management: challenges and strategies in managing information systems. Routledge. Grabara, J., Kolcun, M., Kot, S. (2014). The role of information systems in transport logistics.International Journal of Education and Research,2(2), 28-36. Grabara, J., Kolcun, M., Kot, S. (2014). The role of information systems in transport logistics.International Journal of Education and Research,2(2), 28-36. Holtshouse, D. K. (2013).Information technology for knowledge management. U. M. Borghoff, R. Pareschi (Eds.). Springer Science Business Media. Kellermann, A. L., Jones, S. S. (2013). What it will take to achieve the as-yet-unfulfilled promises of health information technology.Health Affairs,32(1), 63-68. Laudon, K. C., Laudon, J. P. (2013). Management Information Systems 13e. Lee, A. S., Thomas, M., Baskerville, R. L. (2015). Going back to basics in design science: from the information technology artifact to the information systems artifact.Information Systems Journal,25(1), 5-21. Migdal, N. (2015).Hotel Law: Transactions, Management and Franchising. Routledge. Noble, S. M., Esmark, C. L., Noble, C. H. (2014). Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments.Journal of Business Research,67(3), 361-368. Or, C. K., Tao, D. (2014). Does the use of consumer health information technology improve outcomes in the patient self-management of diabetes? A meta-analysis and narrative review of randomized controlled trials.International journal of medical informatics,83(5), 320-329. Ritz-Carlton: Data Is Nothing Without the Personal Touches Schwalbe, K. (2015).Information technology project management. Cengage Learning. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Shapiro, C., Varian, H. R. (2013).Information rules: a strategic guide to the network economy. Harvard Business Press. Stabile, M., Cooper, L. (2013). Review article: the evolving role of information technology in perioperative patient safety.Canadian Journal of Anesthesia/Journal canadien d'anesthsie,60(2), 119-126. Vaishnavi, V. K., Kuechler, W. (2015).Design science research methods and patterns: innovating information and communication technology. Crc Press. Zaitlen, N., Lappalainen, T., Hoffman, M., Ayroles, J., Listgarten, J. (2016). Early Career Investigators Meeting on Quantitative Problems in Human Health and Genetics.