Marketing Analysis The Marketing Field Essay - 760 Words

Advertising Analytics 2.0 Summary In this article, Wes Nichols notes that as the marketing field becomes more complex, companies need to adopt advertising analytics 2.0 in order to gain a full understanding of marketing strategies the company should implement. He starts his article by indicating that old methods of analysis, such as measuring how TV, print, radio, and online ads function independently to drive sales is a thing of the past, and how companies can benefit from the advent of technology to run analytics 2.0 to gain real-time data on how the marketing strategies are affecting the sales of a given product. Next, he identifies three activities that companies need to take in order to integrate analytics 2.0 in their marketing strategies. First, companies need to quantify the attribution of each element of advertising. Second, these companies need to use the predictive analytics tools to run multiple scenarios in order to optimize the outcome. And lastly, companies need to redistribute budgets and resources in a real-time fashion based on the optimization scenarios. At the conclusion, Nichols suggests a five-step process that marketing executives should take to implement analytics 2.0. Those steps are: 1. Embrace analytics 2.0: Nichols indicates that senior-level buy-in is essential for the adoption of analytics 2.0. 2. Assign an analytics-minded director: A person with an analytics background should be selected managing this task. 3. Conduct an inventory ofShow MoreRelatedMarketing Analysis : The Field Of Marketing2269 Words   |  10 PagesIn the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. 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Deception Point Page 45 Free Essays

Sexton would lie. Was this truly her first instinct regarding her candidate? Yes. He would lie†¦ brilliantly. We will write a custom essay sample on Deception Point Page 45 or any similar topic only for you Order Now If these photos hit the media without Gabrielle’s having admitted the affair, the senator would simply claim the photos were a cruel forgery. This was the age of digital photo editing; anyone who had ever been on-line had seen the flawlessly retouched spoof photographs of celebrities’ heads digitally melded onto other people’s bodies, often those of porn stars engaged in lewd acts. Gabrielle had already witnessed the senator’s ability to look into a television camera and lie convincingly about their affair; she had no doubt he could persuade the world these photos were a lame attempt to derail his career. Sexton would lash out with indignant outrage, perhaps even insinuate that the President himself had ordered the forgery. No wonder the White House hasn’t gone public. The photos, Gabrielle realized, could backfire just like the initial drudge. As vivid as the pictures seemed, they were totally inconclusive. Gabrielle felt a sudden surge of hope. The White House can’t prove any of this is real! Tench’s powerplay on Gabrielle had been ruthless in its simplicity: Admit your affair or watch Sexton go to jail. Suddenly it made perfect sense. The White House needed Gabrielle to admit the affair, or the photos were worthless. A sudden glimmer of confidence brightened her mood. As the train sat idling and the doors slid open, another distant door seemed to open in Gabrielle’s mind, revealing an abrupt and heartening possibility. Maybe everything Tench told me about the bribery was a lie. After all, what had Gabrielle really seen? Yet again, nothing conclusive-some Xeroxed bank documents, a grainy photo of Sexton in a garage. All of it potentially counterfeit. Tench cunningly could have showed Gabrielle bogus financial records in the same sitting as the genuine sex photos, hoping Gabrielle would accept the entire package as true. It was called â€Å"authentication by association,† and politicians used it all the time to sell dubious concepts. Sexton is innocent, Gabrielle told herself. The White House was desperate, and they had decided to take a wild gamble on scaring Gabrielle into going public about the affair. They needed Gabrielle to desert Sexton publicly-scandalously. Get out while you can, Tench had told her. You have until eight o’clock tonight. The ultimate pressure sales job. All of it fits, she thought. Except one thing†¦ The only confusing piece of the puzzle was that Tench had been sending Gabrielle anti-NASA e-mails. This certainly suggested NASA really did want Sexton to solidify his anti-NASA stance so they could use it against him. Or did it? Gabrielle realized that even the e-mails had a perfectly logical explanation. What if the e-mails were not really from Tench? It was possible Tench caught a traitor on staff sending Gabrielle data, fired that person, and then stepped in and e-mailed the final message herself, calling Gabrielle in for a meeting. Tench could have pretended she leaked all the NASA data on purpose-to set Gabrielle up. The subway hydraulics hissed now in L’Enfant Plaza, the doors preparing to close. Gabrielle stared out at the platform, her mind racing. She had no idea if her suspicions were making any sense or if they were just wishful thinking, but whatever the hell was going on, she knew she had to talk to the senator right away-P.E. night or not. Clutching the envelope of photographs, Gabrielle hurried off the train just as the doors hissed shut. She had a new destination. Westbrooke Place Apartments. 51 Fight or flight. As a biologist, Tolland knew that vast physiological changes occurred when an organism sensed danger. Adrenaline flooded the cerebral cortex, jolting the heart rate and commanding the brain to make the oldest and most intuitive of all biological decisions-whether to do battle or flee. Tolland’s instinct told him to flee, and yet reason reminded him he was still tethered to Norah Mangor. There was nowhere to flee anyway. The only cover for miles was the habisphere, and the attackers, whoever the hell they were, had positioned themselves high on the glacier and cut off that option. Behind him, the wide open sheet of ice fanned out into a two-mile-long plain that terminated in a sheer drop to a frigid sea. Flight in that direction meant death by exposure. The practical barriers to fleeing notwithstanding, Tolland knew he could not possibly leave the others. Norah and Corky were still out in the open, tethered to Rachel and Tolland. Tolland stayed down near Rachel as the ice pellets continued to slam into the side of the toppled equipment sled. He pillaged the strewn contents, searching for a weapon, a flare gun, a radio†¦ anything. â€Å"Run!† Rachel yelled, her breathing still strained. Then, oddly, the hailstorm of ice bullets abruptly stopped. Even in the pounding wind, the night felt suddenly calm†¦ as if a storm had let up unexpectedly. It was then, peering cautiously around the sled, that Tolland witnessed one of the most chilling sights he had ever seen. Gliding effortlessly out of the darkened perimeter into the light, three ghostly figures emerged, coasting silently in on skis. The figures wore full white weather suits. They carried no ski poles but rather large rifles that looked like no guns Tolland had ever seen. Their skis were bizarre as well, futuristic and short, more like elongated Rollerblades than skis. Calmly, as if knowing they had already won this battle, the figures coasted to a stop beside their closest victim-the unconscious Norah Mangor. Tolland rose shakily to his knees and peered over the sled at the attackers. The visitors stared back at him through eerie electronic goggles. They were apparently uninterested. At least for the moment. Delta-One felt no remorse as he stared down at the woman lying unconscious on the ice before him. He had been trained to carry out orders, not to question motives. The woman was wearing a thick, black, thermal suit and had a welt on the side of her face. Her breathing was short and labored. One of the IM ice rifles had found its mark and knocked her unconscious. Now it was time to finish the job. As Delta-One knelt down beside the oblivious woman, his teammates trained their rifles on the other targets-one on the small, unconscious man lying on the ice nearby, and one on the overturned sled where the two other victims were hiding. Although his men easily could have moved in to finish the job, the remaining three victims were unarmed and had nowhere to run. Rushing to finish them all off at once was careless. Never disperse your focus unless absolutely necessary. Face one adversary at a time. Exactly as they had been trained, the Delta Force would kill these people one at a time. The magic, however, was that they would leave no trace to suggest how they had died. Crouched beside the unconscious woman, Delta-One removed his thermal gloves and scooped up a handful of snow. Packing the snow, he opened the woman’s mouth and began stuffing it down her throat. He filled her entire mouth, ramming the snow as deep as he could down her windpipe. She would be dead within three minutes. This technique, invented by the Russian mafia, was called the byelaya smert-white death. This victim would suffocate long before the snow in her throat melted. Once dead, however, her body would stay warm long enough to dissolve the blockage. Even if foul play were suspected, no murder weapon or evidence of violence would be apparent immediately. Eventually someone might figure it out, but it would buy them time. The ice bullets would fade into the environment, buried in the snow, and the welt on this woman’s head would look like she’d taken a nasty spill on the ice-not surprising in these gale force winds. The other three people would be incapacitated and killed in much the same way. Then Delta-One would load all of them on the sled, drag them several hundred yards off course, reattached their belay lines and arrange the bodies. Hours from now, the four of them would be found frozen in the snow, apparent victims of overexposure and hypothermia. Those who discovered them would be puzzled what they were doing off course, but nobody would be surprised that they were dead. After all, their flares had burned out, the weather was perilous, and getting lost on the Milne Ice Shelf could bring death in a hurry. How to cite Deception Point Page 45, Essay examples

Counseling The Therapeutic Efficacy of Domestic

Question: Discuss about the Counseling for the therapeutic efficacy of Domestic. Answer: For several decades, domestic violence has been a public issue by being widespread in many countries. It has become the important cause of injury to the female between the age of 12 and 50. One out of every three women has been the victim of physical violence, and one out of five women has been the victim of sexual violence. Both type of violence on women is mostly inflicted by their male partner in the form of rape, injury, and even killing. Even the married women with children are also the assaulted victims (Frayer Martin, 2014). Domestic violence is common in social, ethnic and economic backgrounds. It also refers to the type of abuse which prevails within the home, between couples or between the family members. Violence and trauma are inter-related with each other. Trauma preceeds violence because trauma is an emotional response to the disastrous incident like rape, accident or also the natural incident. It s a very unpredictable event. Trauma may be short term or long term. The long term effects include flashbacks of the past incidents, fluctuations in the emotions and relationships. Although this domestic violence has been the issue for ages, no proper measures have been taken to eliminate this, but several theories have been postulated to curb this issue by many authors (Howard et al., 2013). As described by the feminist rationale, it is defined as the physically and mentally assault of the female partner by their male partner. This violence has broadly become the patriarchal control in the family and also in the society. There are many components of violence physical, sexual and intimidation, threats, isolation, stalking and spiritual, financial and emotional abuse. Physical violence includes pushing, hitting, beating and choking. Sexual violence includes unwanted sexual practices, rape. Weapons were displaying, looks, gestures are a part of intimidation. Isolation means not allowing the victim to meet the family or friends. Financial abuse means control of money to the victim for the personal needs. The domestic violence followed four phases in the violence cycle-abuse occurs, reconciliation, calm and built up tension (Trevillion et al., 2012). As cited by author Many intervention programs by the Society welfare development have been started to aid the battered and helpless women by providing them shelter to live their life and also providing them the important necessities to further reconstruct their lives. Many sexual assault centers and domestic violence centers were being opened up; legal services were adopted for such women and counseling services were given to the women (Hackett et al., 2015). Many theories regarding the domestic violence trauma have emerged in sometime because the researchers feel that these theories are necessary to have a common and better understanding of the domestic violence. These theories could help the communities to have better and more effective response towards violence, and this also provides protection to the victims by avoiding conflictions (Potter, et al., 2015). According to a theory of battering, which was introduced in the 1970s reveals that such men mentality were based on psychopathology. It showed that the men who used to abuse their wives and beat them were ill at a mental level, and specific medication could cure them. Psychologists also found that such peoples behavior does not match to their desire profiles who commit such violence. Batterers keep this violence limited to their intimate partners only but in the case of people suffering from schizophrenia, does not limit their violence to their partners but it spreads to the other members of the family (Perez et al., 2012). The theory of Stockholm syndrome, reveals the attachment between the victim and the captor. This issue revolves around the point that despite being battered the battered women protect and love their abusers. This happens because the person threatens by the captor starts developing some fondness for the captor even if he shows some sort of kindness to the victim. The victim in this theory feels that if she loves her abuser irrationally and unconditionally then the abuser would eventually love her. But in turn, the abuser gives her false hopes and encouragement as long as he wants to. This is the victim develops an unhealthy attachment in a positive way to their abusers with a hope that one day they might leave their abusive nature and love them . for ex, this theory was named after an incident which happened in Stockholm in Sweden where the bank robbery took place, and the robbers took three women and one man in captivity. When the ordeal was about to end then, it was found that the v ictims themselves took the side of the captors, and they went out of their way to help the captors to escape from the punishment. Such psychological conditions make it impossible for the victims to get detached from the abuser in the hope that they might change (Smith, 2014). Lenore Walker gave the theory of learned helplessness, where he showed that the inclination of the battered women to stay with their abusers. He explained the reasons that this decision taken by the women was not based on any cultural, social or economic factors but the will of the women themselves. He said that the consistency of the abuse tolerated by them strips of the feeling to get rid of it. Some of the reasons given by the women for staying are their children to whom they might not finance properly or the critisisation which they would get to hear from the community in which they are living. Then this theory is also based on the periodical changes in the women life. Initially, the women leave their batterers for a short period of time to run off the violence and also in the hope that they might change, but eventually, they realize that man's violence could not be changed, and it is an integrated part of his behavior (Ali Naylor, 2013). The learned theory of behavior was based on the violence which the men have learned during childhood in their families. For example, this theory suggests that a boy who have seen abuses on their mother and think that they are sought to be then they are seven times more batterer in nature whereas men who have seen violence since childhood they are not batterers and vow not to be so (Corvo, 2014). The loss of control theory is very much related to the learned behavioral theory. Many believe that use of alcohols is one of the main reason for the mens violence because after being drunk, loses control over their body and also on their brain which ultimately turn into violence. But others think the mens violence is due to unexpressed anger and frustration which they have curbed inside due to the gendered societal expectations. There is also a contradiction in this that such battered men do not show their frustration or anger in their profession, but the outcome is always on the spouse (Anderberg et al., 2015). Power and control theory is the theory explaining the different methods adopted by an abuser to maintain his control and power over his spouse. They adopt such tactics to show that they are superior and make their spouse submissive to them. This concept of power in the batterer comes by seeing the violence during their childhood. The dominant feeling and inequality come along with the power theory. This superiority brings a socio-cultural differences between the spouses (Bellack et al., 2013). The cycle of violence, another popular theory has become popular in the field of domestic violence. This theory states the fact that, since childhood, males were taught not to show their anger and frustration to anyone, so they were unable to express and as a result, these tensions used to get build up with them until he became violent and got exploded. But this tension was released when the man enjoys the courtship period of their honey moon, but when the experiences of women were taken into account, then it was revealed that such men were very unpredictable, almost random with their battering episodes. The researchers failed to explain this fact that why this rage was exploded against their intimate partners and not against anyone else (Anderberg et al., 2015). The theory of Feminist says that there are primarily four reasons for the domestic violence done by the men toward their spouse. They are mainly the dominance power because the men have different perceptions towards resources of material and symbolic issues. Next is that in a family, abusing of the intimate partner is very much normal for the man. Thirdly, experiences and feelings of women are always denied by considering them inferior and in cultural. Lastly, the feminist supports the womens advocacy (Dixon, 2014). Evolutionary theory posits that todays society has evolved from a simpler one to the more complex one. The families have also become smaller and nuclear than the larger ones and there by more ambiguous. This has resulted in the different parenting styles where the children are given less independence and more punishment (Daly Wilson, 2013). This is a case study, taken by (DVRCV), about Katherine, a resident of Australia, who has been the victim of domestic violence for years. She had bear all the signs of violence but could not understand the mentality of his husband who possessed dual face nature. on one side he used to beat her and on one side he used to present himself in front of the others as he cannot withstand the wife-bashers. Katherine suffered all the isolation and beatings her husband used to do on her for a couple of years. Her life was in a terrible mess and fully horrendous and always she or her children were used to be blame by the husband for all the violence. At last, Katherine decided to put an end to it by coping up with the situations rather than tolerating it. At first, she adopted the strategy of copying where she did all possible means to keep her husband happy so that her husband does not get any chance to create any violence but when this strategy dint worked out, then she moved to the counselin g strategy where she seek help from the center of domestic violence. She got immense help and support from that center. The women of the center at first gave her medical assistance to her bruising body as well as her mind. Then they shared her experiences of violence and understand her. Finally, when Katherine was fully recovered from the counseling strategy, the women went to the Family Court, to get her and children rid of her husband. When the court heard the story of Katherine, he ordered the husband as to make no contact with them. This decision was a major turning point in her life. Thus the strategy of copying and counseling helped Katherine to move out of her traumatic life and lead a healthy life free of domestic violence. Post this comes the domestic violence trauma which is faced by every victim of the violence. The range of trauma could be mild to severe depending upon the victim's reactions. These reactions could be cognitive, physical, relational, psychological, spiritual. According to the stated reactions, the victim reacts as per their ease. Different people have different strategies to recover from the trauma. To overcome this, people brings changes in their daily routine to achieve this. The diet strategy should be one of the most important ones in victims life because it is essential for them as what they put in their body at this point in time. Many victims tend to use alcohols and drugs as they can suppress the trauma feeling for sometime but its not helpful in the long run. So, if the victim eats well then his body and mind would be healthy. Relaxation and rest strategy is also one of the most suited factors for the traumatic patient as it can help them to achieve mental peace. Several people have the different methodology to have rest. Some go for meditation or deep breathing exercises, or some listen to music or turn to religious phase. The strategy of social contacts includes the victim's family members, friends, and colleagues who play a pivotal role in victims life. They could be a beneficial strategy in reducing the stress of the victim .these people always look forward to the victims care and lessen the burden on the victim's shoulder. They don't let the victim get isolated from the social company as it would lead the victim more towards the memories of violence. The strategy of copying is the one which helps to deal with the traumatic effects where the survivor starts copying or mimic certain things to minimize the impact of violence related experiences. The victim starts adopting many techniques like self medicate, switching on to crisis mode and ignoring any incidents related with the past (Iverson et al., 2013). The most beneficial strategy to overcome the trauma is the counseling strategy. It has three phases to counsel the victim. In the first phase, the counselor tries to build a safety goal between him and the victim so that more attention is given to the basic health needs and avoidance of self- destructive activities. In the second phase, the counselor tries to explore the experience of the trauma at the root level with the patient. In the third phase, the counselor tries to reconnect the victim with the world socially (France et al., 2012). One of the most horrendous abuse is the domestic violence which mostly affects the women in the society. According to the statistic report, 85% sufferers are the women, and 15% are men. This type of violence can occur to anyone irrespective of caste, religion, creed. The government should take action in three different areas to reduce the violence level against women.. Firstly, to expand knowledge about the violence, programs should be made to ensure that the problem of violence should be genuinely solved. Secondly, there should be the awareness in the public regarding the extent of the violence (Kundu et al., 2014). The people should be taught about the impact of the violence and the urgent need to eradicate it from the society. Thirdly, the system of support, one of the most strongest pillar of the victim who has experienced violence. This support system helps the victim to heal faster both mentally and physically. Thus, these measures should be an important part of any project to reduce the violence factors prevailing in the society which could cause serious hazards to the victim's health, well- being and opportunities. Thus, the Commonwealth government has issued a plan which is a comprehensive one. This plan has provided immense opportunities to the victims to recover and lead a healthy and peaceful life whereas it provides severe punishments to the batterers. There are millions of people who are living in a relationship with an abusive atmosphere. Even if the victim's physical wound gets heal with time but the psychological wounds remains for lifelong, Thus, recovery from the abusive violent is a gradual step by step process and this journey takes a longer time if the victim is alone (Stets, 2012). References: Ali, P. A., Naylor, P. B. (2013). Intimate partner violence: A narrative review of the feminist social and ecological explanations for its causation. Aggression and Violent Behavior, 18(6), 611-619. Anderberg, D., Rainer, H., Wadsworth, J., Wilson, T. (2015). Unemployment and domestic violence: theory and evidence. The Economic Journal. Bellack, A. S., Hersen, M., Morrison, R. L., Van Hasselt, V. B. (Eds.). (2013). Handbook of family violence. Springer Science Business Media. Corvo, K. (2014). The role of executive function deficits in domestic violence perpetration. Partner Abuse, 5(3), 342-355. Daly, M., Wilson, M. (2013). Evolutionary social psychology and family homicide. The maladapted mind: Classic readings in evolutionary psychopathology, 115. Dixon, J. (2014). Feminist Theory and Domestic Violence. In Encyclopedia of Criminology and Criminal Justice (pp. 1612-1617). Springer New York. A case study : sourced from Domestic Violence Resource Centre Victoria (DVRCV) France, M. H., del Carmen Rodrguez, M., McCormick, R. (2012). Counselling in the Indigenous Community. Diversity, Culture and Counselling: A Canadian Perspective, 2e, 65. Frayer, D. W., Martin, D. L. (2014). Troubled times: violence and warfare in the past (Vol. 3). Routledge. Hackett, S., McWhirter, P. T., Lesher, S. (2015). The therapeutic efficacy of domestic violence victim interventions. Trauma, Violence, Abuse, 1524838014566720. Howard, L. M., Oram, S., Galley, H., Trevillion, K., Feder, G. (2013). Domestic violence and perinatal mental disorders: a systematic review and meta-analysis. PLoS Med, 10(5), e1001452. Iverson, K. M., Litwack, S. D., Pineles, S. L., Suvak, M. K., Vaughn, R. A., Resick, P. A. (2013). Predictors of intimate partner violence revictimization: The relative impact of distinct PTSD symptoms, dissociation, and coping strategies. Journal of traumatic stress, 26(1), 102-110. Kundu, H., Basavaraj, P., Singla, A., Kote, S., Singh, S., Jain, S., ... Vashishtha, V. (2014). Domestic Violence and its Effect on Oral Health Behaviour and Oral Health Status. Journal of clinical and diagnostic research: JCDR, 8(11), ZC09. Perez, S., Johnson, D. M., Wright, C. V. (2012). The attenuating effect of empowerment on IPV-related PTSD symptoms in battered women living in domestic violence shelters. Violence Against Women, 18(1), 102-117. Potter, A. E., Davidson, M. M., Wesselmann, D. (2015). Utilizing dialectical behavior therapy and eye movement desensitization and reprocessing as phase-based trauma treatment: A case study series. International Journal of Medical and Biological Frontiers, 21(2), 189. Smith, D. M. (2014). Stockholm Syndrome. Wiley Encyclopedia of Forensic Science. Stets, J. E. (2012). Domestic violence and control. Springer Science Business Media. Trevillion, K., Oram, S., Feder, G., Howard, L. M. (2012). Experiences of domestic violence and mental disorders: a systematic review and meta-analysis. PloS one, 7(12), e51740.